Deluxe Industries Board Co is an independent surf craft manufacturer based in Wellington, New Zealand, and it is here in our workshop that craftsman Bob Crisp builds fine surfing equipment worth getting possessive over. World class, hand crafted, high quality boards, built with passion, thoughtfulness and soul.
Some chap by the name of Cecil once said "Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the common place, the slaves of the ordinary." And we reckon he was pretty spot on, so whether you call it functional art or surf-able goodness, every item created has been lavishly slaved over until it is prised from Bob's hands to be put in the rack for sale. Just as form follows function, these items exist to get wet and fuel your surfing stoke. Simply apply wax and enjoy...
As lovers of the worlds people, animals, oceans, mountains, rivers, lakes, forests and other wild environs we make a strong effort to be environmentally responsible. Our products are individually hand built to last, not mass produced to make a quick buck. Purchase anything from us and we'll plant a native plant to help the environment, buy a surfboard and we'll plant a native tree just because we can.
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